We Started with a Simple Frustration

Most businesses treat social media like their nephew's side project.

Five years ago, we watched companies throw away the most revolutionary marketing opportunity in human history. They were (and are) recklessly spending on digital ads, TV ads, billboards, and tradeshows… then hand their social media to the intern. They missed the point entirely.

This is the first time in history that brands can have two-way conversations with their customers at scale. The first time you can test what resonates with your audience in real-time without paying for distribution. The first time you can build genuine community, not just collect an email address.

Precision was founded because we saw what was possible when businesses finally gave social media the respect it deserved.

Gabriel Burch and Chase Pickett from Precision Social, founding year
Precision Social Content Managers gather for a group photo

Our Belief:
Community > Transactions

Marketing got transactional. We're bringing back the human connection.

While everyone else chases temporary wins in , we're building something that can't be taken away: communities of people who actually care about your brand. Because here's the truth: our parents didn't have this access when they were building businesses. You can literally build relationships with thousands of people from your bed.

We believe the brands that invest in genuine community over the next decade will dominate their industries. Not because they shout the loudest, but because they connect the deepest.

What Makes Us Different

We Put Organic Social First.
While other agencies treat organic social media as an afterthought, we built our entire approach around it. Why? Because it's the ultimate testing ground for what will work in your paid campaigns, your messaging, and your entire brand strategy.

Consumer-First, Boardroom-Second.
We care more about what your audience thinks than what your CEO wants to see. Because if your audience doesn't give a damn about your content, neither will your bottom line.

We Think in Seasons, Not Posts.
Random content gets random results. We create cohesive narrative arcs that build emotional connection over time and invite deeper engagement with every interaction.

Precision Social team all stands in a group together
Gabriel Burch and Chase Pickett board a private jet.

Where We're Headed

We're leading the charge toward community-driven marketing.

In 5 years, we want to be known as the agency that proved community building drives more sustainable business results than traditional performance marketing.

While everyone else treats marketing like a transaction, we're building relationships that compound over time.

How We Really Operate

Consumer-first. Always.

Marketing used to be like shouting from a podium with a microphone. Now it's more like a cocktail party, with dozens of conversations happening at once. We've learned how to help our clients join the conversation instead of screaming in the corner.

We have empathy for the person scrolling through their feed at 11 PM. We think about what matters to them, what they're feeling, what will actually add value to their day.

Precision Social team all stands in a group together

Chase Pickett

Chief Executive Officer
Co-Founder

I discovered the power of creating genuine online connection at 16, and today my mission is helping brands build communities that truly matter.

I lead our team to execute bold ideas that spark real growth—for our clients, their audiences, and the dreams they pursue together.

Chase Pickett from Precision Social
Chicago, Illinois.

Gabriel Burch

Chief Operating Officer
Co-Founder

I’ve always been the one people turn to for fixing things—tech, workflows, or making someone’s day easier—driven by a mindset of service, clarity, and real relationships.

As co-founder of Precision Social, I keep our team aligned behind the scenes so clients can focus on the big picture, building trust and vision in every conversation.

Gabriel Burch from Precision Social
Chicago, Illinois.
Ready to get serious?

Book a Meeting

Chat with one of our Experts

brands that trust us

Trusted by medium and large businesses.

What our clients have to say about us

The team at Precision are experts at StoryBrand. They take the time it requires to truly learn about your organization to market it properly. They feel like part of our team. Every deadline has been met on time and they have been a true pleasure to work with through the entire process.

Dave McCoy
VP of Sales @ Bitfreighter

"Precision Social sets the standard for media. They have helped me grow my social media following, create an outstanding website, and make sure all of my behind the scenes work is taken care of."

Kyle Richmond
Founder @ REBUILT Strength + Rehab

I'm super happy with the way the video turned out. It captured so much of the essence, the vibe, and our personalities. Our brand is about next level, and [Precision Social] really got us in that way... It was a long day with a lot of content, and I really appreciated all of the thoughtful comments, edits, and suggestions—not just on the day of the shoot, but beforehand as we were fine-tuning the script and planning what we wanted to capture. The whole experience was amazing—the ideas, the energy, everything. It was super fun, and I love the [video] as it is.

Cathy Genetti
President & Founder @ Next Level Event Design

"I just want to say thank you for all the effort and energy that goes into our socials and branding. I have had many customers and competitors alike compliment us wherever I go. Last week, I was up in Canada visiting a customer who told us 'We feel like we know your company and the people in it because of the LinkedIn content.' So from the bottom of my heart, thank you for helping us stand out in a crowded field!"

Daniel Ilg
President @ ILG Logistics

Our company highly recommends Precision Social... Within a month, there was a marked increase in subscribers on YouTube and Followers on Instagram and Facebook. Our video views went from about 100 views to one having over [121,000]! They go the extra mile in every way by catering to our company's specific goals and needs, film and edit videos beyond our expectations, and truly take a collaborative team approach. I'm grateful to have found Precision Social!

Kim Leupold
Owner @ Holistic Healthcare Centers

Precision Social has done an amazing job getting my company’s social media presence on track. Their vision and execution of the content they create for us shows just how talented and passionate they all are. We are excited to continue to work with Precision Social and can’t wait to see what they have in store for us next!  Highly recommended!

Brandon Petrie
General Manager @ M.O. Graphics

Frequently Asked Questions

Don't fret. We have all the answers.

What level of involvement do I (the client) need to invest?
How do you stay ahead of algorithm changes and platform trends?
Do you focus on content distribution, community management, or both?
What’s your philosophy on balancing engagement, awareness, and conversions?