Social Media
10 min read
The "Algorithm" Doesn't Matter: why we don't give a f about algorithm changes
Algorithms change, but what doesn’t? Great content. The platforms will always chase what audiences love.
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Social Media
2 min read
The Role of Social Media in Crisis Management
Published
May 25, 2025
When managed correctly, social media can mitigate damage during crises. Here’s how:
1. Act Quickly but Thoughtfully
Prompt responses show accountability, but ensure your message is clear and accurate.
2. Use Video for Transparency
A CEO addressing concerns in a video builds trust with your audience.
Final Thoughts:
Preparedness and communication are key to navigating social media crises.
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